As women, our bodies go through countless changes throughout our lives—yet we’ve grown up in a society that places so much emphasis on how we look rather than how we feel or function. As we age, both bone density and muscle mass naturally decline and menopause accelerates this even further. Research shows that up to 20% of a woman’s lifetime bone loss can occur during this stage and around 1 in 10 women over 60 worldwide are affected by osteoporosis.

One of the most powerful things women can do at any age is incorporate resistance training—it helps maintain muscle mass, bone density, metabolic health and cognitive function—and it’s never too late to start. Even beginning later in life delivers significant, measurable benefits.

At joy, the heart of our offering is Small Group Personal Training—a combination of personal-training-quality coaching and the motivation of training alongside others. Our evidence-based, progressive strength programme gives members all the benefits of structured coaching at a fraction of the cost of 1-to-1 sessions, making consistent training accessible.

We’re creating a safe, inclusive, empowering space where women can discover the joy of strength training without intimidation, confusion or judgment. A community where women support one another and train for the reasons that truly matter: improving physical and mental health, enhancing quality of life and future-proofing our bodies for the years ahead.